In this day in age every business should have a website. Surprisingly, anywhere from 44% to 51% businesses do not have a website. Some myths holding them back may be that it’s too expensive or they don’t have a need for one. False and false! Websites have reached an all time low in price and the need for business owners to have websites is greater than ever. Having a website gives you and your business credibility. Think about it in terms of referrals. If a current client sends a friend to your website because they are recommending your services and the friend can’t find a website for you, you may lose credibility from a potential customer. People want to research your business. If they can’t find anything about you on the web they are likely to move on to another business that does have a website. Another critical need for a website is to attach any and all forms of marketing to it. A website is like a train station. All of the ways to market your business (social media, word of mouth, pay-per-click advertisements) are like the railroad tracks coming to the station. Your website is a landing page for all potential customers to view your business. Without a website you are disqualifying yourself from many vital advertising options. One objection business owners may have to websites is that they are too small of a business for it to even matter. In reality, having a website will level the playing field. A small business’ website appears right alongside larger ones on a search engine. Small businesses seem just as sufficient and capable as large corporations. By creating your own website, you can portray your business with the image you want it to have. If you have products that you sell, there is absolutely no reason to not have a website. With e-commerce options, a website does the work for you! You can send customers to your website and they can purchase items directly through your site. If you don’t sell tangible goods but provide a service, you can create a contact form on your website for customers to set appointments. The best part about both of these options is your website is accessible 24 hours a day, 7 days a week. Every business owner should take advantage of a website selling products and setting up appointments. A business that does not have a website is missing out on focal point of marketing strategy. A website has endless benefits. Whether you attach a social media campaign or pay-per-click advertising to your website or use it for referrals or existing clients, your website will benefit you and your business. Businesses without a website for customers to go to are truly doing a disservice to themselves. Don’t let customers slip away, start being visible online today!

Small business owners across the country tend to slow down in the winter season. Just what can you do this year to break the mold? There are countless marketing tools that you can use to keep business flourishing. Follow these simple guidelines to take advantage of the holiday season this year: Use Holiday Graphics : A little holiday cheer goes a long way. Catch the eye of the consumer by plastering holiday pictures and quotes all over your social media posts. You can also update your company logo and website with holiday graphics. This will grab the attention of potential customers and drive more traffic to your website. Send Out Holiday Cards or E-Mail Campaigns : Handwritten cards may be tedious, but they do show your clients that you have taken the time out of your busy day to wish them a happy holidays. You can also send out a holiday themed e-mail campaign. For tips on how to write the perfect e-mail campaign click here. Create a Youtube Video : Gather your employees together to film a holiday greeting via YouTube. Promote your company by this creative channel. Be informative about your business and the services your offer. Describe what sets you apart. Let potential customers get to know you on a personal level, it will encourage them to choose you and your business. Offer Special Discounts : Discounts don’t have to end on Black Friday! Keep your momentum going by offering discounts during the holiday season. Whether you give a percentage off the price, free estimates, or added services for no additional charge, consumers will be more apt to hire you if you offer some sort of deal. By marketing them as holiday specials, there will be an implied deadline and drive a pipeline of new business to you this season. However you chose to market your business during this holiday season, there are so many ways to reach your customers. Tis the season to be jolly, so use it to your advantage in your marketing this year.

Everyone needs a digital media strategy, and not for the reasons you may expect. In fact, if you think digital strategies are just promotional, think again.

If you think money is the only thing that matters in your campaign, think again. There are many more things to think about.

Always wondered what happens on the other side of your campaign. Well, now you’re going to find out.

Just because you have a snazzy Facebook, Instagram and Snapchat campaign doesn’t mean you’re covered.

Wondering who’s following whom, who you should follow, and what follows what’s being followed? We’re here to explain.